Innovation and Brand Building in China
 
November 6, 2015 | Episode #1
BEIJING -- In the inaugural episode of his podcast, Thomas Fraser shares a few thoughts about innovation and emerging brands in China.  “There is a debate going on in certain business and academic circles about whether Chinese companies can innovate and build brands,” he observes.  “I would like to offer a more nuanced take on this question.  The real question is not ‘whether’ Chinese companies can innovate and build brands, but ‘how soon?’”  
Innovation and Brand Building in China - Thomas L. Fraser
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The Tom Fraser Podcast features interviews with global leaders about how to build organizations.
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