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BEIJING -- In the inaugural episode of his podcast, Thomas Fraser shares a few thoughts about innovation and emerging brands in China. “There is a debate going on in certain business and academic circles about whether Chinese companies can innovate and build brands,” he observes. “I would like to offer a more nuanced take on this question. The real question is not ‘whether’ Chinese companies can innovate and build brands, but ‘how soon?’”
Innovation and Brand Building in China - Thomas L. Fraser
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